Simba Dickie Group

Simba Dickie Group is a German, family-owned toy company with roots in Simba Toys, founded in 1982 by Fritz and Michael Sieber. The group took shape in 1993 when Simba Toys acquired Dickie. It has grown into an international business offering toys for children and collectibles for enthusiasts. Company history

Its portfolio includes more than 4,000 products, covering plush toys, dolls, toy vehicles, model railways, board games and outdoor toys. Well-known brands include Simba Toys, Dickie Toys, Smoby, BIG, Eichhorn, Majorette, Märklin and Jada Toys. Brands and products

For merchandise and collectible stores, Jada Toys is particularly relevant: it produces officially licensed figures, die-cast collectible vehicles and remote-controlled toys, and joined the group in 2019