Just Play

Just Play is a toy company based in Florida, established in 2010 by Geoffrey Greenberg and Charlie Emby. The company specializes in designing, manufacturing, and distributing a wide variety of children's toys, including action figures, dolls, plush toys, and playsets. Just Play is known for producing both original toy lines and products based on popular entertainment licenses, including partnerships with brands like Disney.

The company operates globally, with offices in the U.S., Europe, Hong Kong, and Australia, and has been expanding rapidly, particularly in the UK market. Just Play’s success is attributed to its adaptability, trend-driven product development, and close relationships with retailers, allowing it to respond swiftly to market changes