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Since 30 years Joy Toy is specialized in licensed items. The company was founded in 1989 and today it is managed by 4 stakholders. Our mission is to have all main licenses in our portfolio and to offer high quality and original products for kids, but even for fans and geeks. In our productrange you can find plush, novelties, lighting and ceramic items, accessories and watches and many other products. The company is based in the green South Tirol in the very northern part of Italy. This lucky position gave us the opportunity to build up the business in Italy, Germany, Austria, Switzerland and other European countries. We have strong cooperations with licensors like Disney, Universal, Warner and many others and due to our size (not too big and not too small) we are able to serve several kinds of customers.
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products
Products
Yumo Castle Of The Wind Series Blind Box Figure 7cm
Discover the charming YUMO – Wind Castle Series Trading Figures (10 Pieces / Box), a collectible lineup of designer mini figures featuring imaginative fantasy characters. Each figure is crafted with colorful details and a unique stylized design that makes the series perfect for collectors and display enthusiasts.
Official collectible designer figures, blind box trading format, detailed stylized fantasy characters, and perfect for desk decoration or figure collections.
QKid: 0utdoor Activities Series Blind Box figure 12 - 14 cm
QKid: 0utdoor Activities Series Blind Box figure 12 - 14 cm is a playful designer collectible celebrating fun outdoor moments. Blind box format, cute QKid activity-themed designs, high-quality PVC material, and large 12–14 cm size make it perfect for display, gifting, or completing the full series.
Yumo: Stay with You Series Blind Box figure 6 cm
Yumo: Stay with You Series Blind Box figure 6 cm is a charming collectible designed for surprise-loving collectors. Blind box format, cute Yumo character designs, high-quality PVC material, and compact 6 cm size make it perfect for display, gifting, or collecting the full series.
Miana: The Sleeping Castle Series Blind Box figure 12 - 14 cm
Enter a world of enchanted dreams with the Miana: The Sleeping Castle Series Blind Box Figure (12–14 cm). Each blind box features a beautifully sculpted figure, soft fairytale colors, and whimsical castle-themed designs, making every unboxing a charming surprise. Perfect for collectors of cute art toys, fantasy themes, and blind box series.
QKid: Fairy Tales Series Blind Box figure 15 - 16 cm
Step into a storybook world with the QKid: Fairy Tales Series Blind Box Figure (15–16 cm). Each blind box includes a beautifully sculpted figure, vibrant fairytale-inspired designs, and charming character details, making every unboxing a magical surprise. Perfect for art toy collectors, blind box fans, and lovers of whimsical fantasy themes.
Yumo: Forest Friends Series Blind Box figure 13 cm
Discover woodland charm with the Yumo: Forest Friends Series Blind Box Figure (13 cm). Each blind box includes a beautifully crafted figure, soft pastel colors, and adorable forest-themed designs, making every unboxing a surprise. Perfect for collectors of cute art toys, blind box fans, and anyone who loves cozy forest aesthetics.
Sanrio Plush Figure Kuromi 14 cm
Add a touch of attitude to your plush collection with the Sanrio Plush Figure Kuromi 14 cm. This officially licensed plush features Kuromi’s signature gothic-cute look, crafted with soft, high-quality materials and detailed embroidery. At 14 cm, it’s the perfect size for display, cuddling, or gifting to Sanrio fans. A must-have collectible for anyone who loves Kuromi’s mischievous charm and stylish personality.
Sanrio Plush Figure - Kuromi 24 cm
Add a touch of mischief and cuteness to your collection with the Sanrio Plush Figure - Kuromi 24 cm. This officially licensed plush features super-soft fabric, adorable embroidered details, and Kuromi’s signature black jester hat with pink skull. At 24 cm in size, it’s the perfect companion for cuddling, decorating your room, or gifting to a Sanrio fan. Whether you’re a collector or simply love kawaii plushies, this Kuromi plush figure brings charm and personality wherever it goes.
Sanrio Metal Keychain Kuromi
Carry your favorite character everywhere with the Sanrio Metal Keychain – Kuromi! Made with durable metal and a stylish design, this keychain is perfect for keys, bags, or anime collections. A must-have accessory for Sanrio and Kuromi fans.
