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Simba Dickie Group is a German, family-owned toy company with roots in Simba Toys, founded in 1982 by Fritz and Michael Sieber. The group took shape in 1993 when Simba Toys acquired Dickie. It has grown into an international business offering toys for children and collectibles for enthusiasts. Company history
Its portfolio includes more than 4,000 products, covering plush toys, dolls, toy vehicles, model railways, board games and outdoor toys. Well-known brands include Simba Toys, Dickie Toys, Smoby, BIG, Eichhorn, Majorette, Märklin and Jada Toys. Brands and products
For merchandise and collectible stores, Jada Toys is particularly relevant: it produces officially licensed figures, die-cast collectible vehicles and remote-controlled toys, and joined the group in 2019
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Products
Pusheen Plush Toy - Pusheen Strawberry
Add a fruity touch to your collection with Pusheen Plush Toy - Pusheen Strawberry. This adorable Squisheen transforms Pusheen into a soft pink strawberry, complete with embroidered white seeds, rosy cheeks and a green leafy stem. Measuring approximately 28 cm, it features an extra-squishy texture and a sweet strawberry scent, making it perfect for cuddling, collecting or room decoration.
Pusheen Plush Toy - Pusheen Toast
Start your day the Pusheen way with Pusheen Plush Toy - Pusheen Toast. Designed like a thick and fluffy slice of bread, this adorable plush features super-soft, elastic material, a satisfyingly squishy texture, and embroidered details including Pusheen’s smile, whiskers and rosy cheeks. Measuring approximately 28 cm, it is perfect for cuddling, collecting or decorating a room.
Pusheen Plush Toy - Pusheen Pizza
Celebrate Pusheen’s love of snacks with Pusheen Plush Toy - Pusheen Pizza. This adorable grey cat features a super-soft and huggable design while holding a delicious-looking pepperoni pizza slice. Measuring approximately 24 cm, Pusheen Pizza is perfect for cuddling, room decoration or adding to a Pusheen collection.
Pusheen Plush Toy - Pusheen Cookie
Share a sweet moment with Pusheen Plush Toy - Pusheen Cookie. This adorable grey cat features a soft, huggable design, charming embroidered details and a tasty-looking chocolate chip cookie held between her paws. Measuring approximately 24 cm, Pusheen Cookie is perfect for cuddling, decorating a room or adding to a Pusheen collection.
