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MiHoYo
Brand Description

miHoYo Co., Ltd. (Chinese: 米哈游; pinyin: Mǐhāyóu) is a Chinese video game development and publishing company. In addition to games, the company has created various products such as animated series, novels, comics, music, and merchandise.

The company is the creator of the Honkai series, which consists of several games, including Honkai Impact 3rd and Honkai: Star Rail. miHoYo also developed Tears of Themis, a free-to-play adventure game. Another game that they have developed is Genshin Impact, an open-world action role-playing game, which is one of the highest-grossing mobile games of 2021.

Aiming to expand its content production, technology research, and publications outside China, in February 2022, miHoYo launched its global publishing subsidiary Cognosphere Pte., Ltd. (trading as HoYoverse and stylized as COGNOSPHERE) based in Queenstown, Singapore. Since then, miHoYo has been doing business globally under the brand and has operations in Montreal, Los Angeles, Tokyo, and Seoul.[2]

miHoYo also operates under the subsidiaries Shanghai miHoYo Yingtie Technology and Shanghai miHoYo Tianming Technology; the former is the publisher of Genshin Impact, Honkai: Star Rail, and Zenless Zone Zero, while the latter is the developer of Tears of Themis. The global subsidiary Cognosphere Pte., Ltd. known as HoYoverse is the co-publisher of Tears of Themis, Genshin Impact, Honkai: Star Rail and Zenless Zone Zero.

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