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miHoYo Co., Ltd. (Chinese: 米哈游; pinyin: Mǐhāyóu) is a Chinese video game development and publishing company. In addition to games, the company has created various products such as animated series, novels, comics, music, and merchandise.
The company is the creator of the Honkai series, which consists of several games, including Honkai Impact 3rd and Honkai: Star Rail. miHoYo also developed Tears of Themis, a free-to-play adventure game. Another game that they have developed is Genshin Impact, an open-world action role-playing game, which is one of the highest-grossing mobile games of 2021.
Aiming to expand its content production, technology research, and publications outside China, in February 2022, miHoYo launched its global publishing subsidiary Cognosphere Pte., Ltd. (trading as HoYoverse and stylized as COGNOSPHERE) based in Queenstown, Singapore. Since then, miHoYo has been doing business globally under the brand and has operations in Montreal, Los Angeles, Tokyo, and Seoul.[2]
miHoYo also operates under the subsidiaries Shanghai miHoYo Yingtie Technology and Shanghai miHoYo Tianming Technology; the former is the publisher of Genshin Impact, Honkai: Star Rail, and Zenless Zone Zero, while the latter is the developer of Tears of Themis. The global subsidiary Cognosphere Pte., Ltd. known as HoYoverse is the co-publisher of Tears of Themis, Genshin Impact, Honkai: Star Rail and Zenless Zone Zero.
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products
Products
Genshin Impact: Trading Card Game Pre-Build Starter Deck 08 - Yoimiya Series 3 (Chinese)
Genshin Impact: Trading Card Game Pre-Build Starter Deck 08 Yoimiya Series 3 (Chinese) is a ready-to-play starter deck inspired by the popular TCG mode in Genshin Impact. Centered around Yoimiya, this deck offers dynamic and aggressive strategies for players and collectors.
Ready-to-play Pre-Build Starter Deck
Contains 40 cards – Character, Action and Accessory Cards
Yoimiya themed strategy deck
Official Chinese version with Chinese text
Genshin Impact: Trading Card Game Booster Pack Series 2 - Chinese Version
Genshin Impact: Trading Card Game Booster Pack Series 2 Chinese Version expands the popular Genshin Impact TCG with new cards, characters, and strategies from the world of Teyvat. Each pack offers the chance to discover valuable additions for your deck.
Official Booster Pack from Series 2
Each pack contains 6 cards
Cards featuring characters and abilities from Genshin Impact
Official Chinese version with Chinese text
Genshin Impact: Trading Card Game Booster Pack Series 1 - Chinese Version
Genshin Impact: Trading Card Game Booster Pack Series 1 Chinese Version is an exciting way to expand your card collection and discover new strategies from the world of Teyvat. Each pack contains cards inspired by the characters and abilities of Genshin Impact.
Official Booster Pack from Series 1
Each pack contains 6 cards
Cards featuring characters and strategies from Genshin Impact
Official Chinese version with Chinese text
Genshin Impact: Trading Card Game Display Box Series 1 - Chinese Version
Genshin Impact: Trading Card Game Display Box Series 1 Chinese Version offers an exciting start for collectors and players of the popular Genshin Impact TCG system. This display contains multiple booster packs revealing characters, strategies, and abilities from the world of Teyvat.
Display box with 18 booster packs
Each pack contains 6 cards
Official Chinese version with Chinese text
Part of Series 1 of Genshin Impact: Trading Card Game
Genshin Impact: Trading Card Game Display Box Series 2 - Chinese Version
Genshin Impact: Trading Card Game Display Box Series 2 Chinese Version expands the strategic possibilities of the popular Genshin Impact TCG with new cards, characters, and combinations from the world of Teyvat. This display box is perfect for collectors and players looking to strengthen their decks.
Display box with 18 booster packs
Each pack contains 6 cards
Cards featuring characters and abilities from Genshin Impact
Official Chinese version with Chinese text
PRE-ORDER: Genshin Impact: Trading Card Game Booster Pack Series 3 - Chinese Version
WARNING ! This product is not available yet ! Pre-orders require payment to be made at checkout! BEFORE ORDERING, PLEASE READ THE RULES & REGULATIONS HERE |
Due date: 26th June, 2026
PRE-ORDER: Genshin Impact: Trading Card Game Booster Pack Series 2 - Chinese Version
WARNING ! This product is not available yet ! Pre-orders require payment to be made at checkout! BEFORE ORDERING, PLEASE READ THE RULES & REGULATIONS HERE |
Due date: 26th June, 2026
PRE-ORDER: Genshin Impact: Trading Card Game Booster Pack Series 1 - Chinese Version
WARNING ! This product is not available yet ! Pre-orders require payment to be made at checkout! BEFORE ORDERING, PLEASE READ THE RULES & REGULATIONS HERE |
Due date: 26th June, 2026
Genshin Impact Genius Invokation TCG Starter Deck Vol. 2 - Baizhu / Yaoyao / Fatui Pyro Agent
Step into tactical card battles with Genshin Impact Genius Invokation TCG Starter Deck Vol. 2 – Baizhu / Yaoyao / Fatui Pyro Agent. This ready-to-play starter deck features officially licensed Genshin Impact artwork, a balanced team composition, pre-built cards for strategic gameplay, and high-quality printing, making it perfect for both new players and experienced TCG fans.
